My professional journey spans more than two decades and reflects a continuous growth from hands on design practice to creative leadership within complex international environments.
I began my career in graphic and web design, building a strong technical and visual foundation through agency based roles where I worked across branding, digital design, and interactive media. Early positions as a Graphic & Web Designer and later as an Art Director allowed me to develop a deep understanding of visual designs, user experience, and production workflows, while collaborating closely with multidisciplinary teams and clients across sectors.
I later moved into senior creative leadership as Chief Creative Officer at a mobile and digital company, where I led creative strategy, and oversaw the development of large scale digital products and communication platforms. This period strengthened my ability to align creativity with business goals, technology, and user needs while shaping long term creative direction.
Since 2016, I have worked as creative consultant, expanding my practice to include web design, animation, editorial design, and visual storytelling. This shift enabled me to collaborate with international organizations, development agencies, and institutional partners on projects that demand clarity, and strategic thinking.
Over the past ten years, my work has been deeply rooted in the United Nations ecosystem. I have served as a long-term consultant with UNDP Lebanon, GIZ Lebanon, and for more than seven years with UN-ESCWA, where I worked full time as a Web Design Expert. In these roles, I contribute to the design of digital platforms, publications, reports, campaigns, and visual communication systems that support policy dialogue, humanitarian and development programs across the region.
Working within international institutions has refined my ability to navigate complex guidelines, multilingual content, diverse stakeholders, and sensitive subject matter; while maintaining high creative standards and ensuring accuracy, accessibility, and cultural relevance.
Today, my profile combines creative leadership, advanced design and digital expertise, and deep institutional experience. I continue to work at the intersection of visual communication, technology, and strategy using design as a purposeful tool to support engagement, and impact.
