I'm a Visual Designer and Creative Director based in Beirut, with over 20 years of experience across digital, print, and multimedia design. I work on concept-driven projects that translate complex ideas into clear, meaningful visual communication that informs, engages, and supports positive social impact.
Throughout my career, I've collaborated with global companies, UN agencies, and international NGOs on regional and international initiatives. These partnerships have shaped a design approach that combines creativity with strategy and cultural awareness, ensuring that messages connect effectively with diverse audiences.
My work spans branding, campaigns, web design, publications, animation, and interactive infographics. Whether developing awareness materials, knowledge products, or large-scale communication projects, I focus on creating visual experiences that are engaging, accessible, and purpose-led.
I believe design goes beyond aesthetics – it can influence perspectives, strengthen public understanding, and contribute to humanitarian and development efforts. I use both traditional and AI-enhanced creative tools to explore ideas and improve clarity, while keeping every project human-centered and aligned with meaningful change.
